How to Use Custom Coffee Mugs to Brand Your Business

Although traditional marketing strategies such as television and radio advertisements, printed flyers, and newspaper ads can be effective for promoting your business, you can also use promotional items to increase branding and attract customers to your business. Custom coffee mugs make excellent branding tools that can help create word-of-mouth referrals and help people remember your company.

A well-designed custom coffee mug is an advertising tool that potential customers will see every day. Because people typically need to see a branding message at least seven times before they remember it, branded coffee mugs give your business the repeat exposure necessary to make customers think of you when they need the services or products your company offers.

 Choosing the Mug's Color 

Custom mugs are available in just about any color imaginable. Some are glazed with a single color; others feature different colors on the inside and outside. The colors you choose can significantly affect the power of your branding message.

Choose a color that contrasts the colors of your logo and text. If you choose a color that is too similar to that of your imprinted text and logo, it will make your branding message difficult to see. This means that potential customers will not recognize your message, In many cases, white is an appropriate color for promotional mugs. Your logo and text will stand out against the white background, making your branding message easily noticeable.  

Choosing Your Branding Message

 The message you choose is even more important than the color of the custom coffee mugs. It gives you the opportunity to crease memorable branding to put your business at the front of potential customers' minds.

Keep your message simple. In some cases, your company's logo and name is sufficient to create an effective branding message. If your company name and logo do not instantly convey the nature of your business, consider adding a short tagline to convey the nature of the products or services your company offers.

Be sure to use a high-resolution image when providing your logo to the manufacturer. A poor-quality image can lead to fuzzy lines and shapes, which can give your promotional mugs an unprofessional appearance. Provide an image with a transparent background to minimize any editing errors during the mug design process.

Distributing Mugs for Business Branding 

Once you receive your custom coffee mugs, you can offer them to existing customers who purchase your products or services. To reduce costs, you can offer them only to customers who make a purchase that meets or exceeds a certain amount. For example, you can place a statement in-store or on your website that says, "Customers who make a purchase of at least $50 will receive a complimentary coffee mug."

If you participate in trade shows or other promotional activities, you can also offer mugs to people who visit your booth or display. This can encourage these people to contact you while facilitating word of mouth advertising among potential customers' coworkers, clients, and friends.